Where the Bee gets its Buzz: Sacramento’s top news source teams up with press release distribution service

News outlets such as newspapers, magazines, and radio and television stations are under constant pressure to provide their audience with the information that audience members want. When a state is ranked year after year as one of the ten largest economies in the world – on a list that comprises entire countries – you can bet that the daily paper in that state’s capital feels this pressure a hundredfold. And that is exactly the position in which the Sacramento Bee finds itself. Decisions made in a less economically active state will affect the state’s citizens and, to a lesser degree, the citizens of neighboring states or partners in commerce. Decisions made in California, however – especially in its capital – can have global influence. The accuracy and timeliness of the information upon which those decisions are based thereby become especially critical. The PRBuzz has to be immediate, accurate, and pertinent.

To meet the informational needs of the movers and shakers who direct what is commonly considered to be the world’s eighth largest economy, the Sacramento Bee knows it has to rely heavily upon the trustworthiness of its news sources in general, and the press release distribution service from which it obtains its press releases in particular. For a long time, the Bee has found that its trust in the professionals at www.PRBuzz.com is well-founded, and that the press releases it gets represent top-of-the-line research and writing on a wide variety of topics. (See http://studio-5.financialcontent.com/mi.sacbee/news/channelinfo?ChannelID=6737.)

PRBuzz’ press release distribution service provides The Sacramento Bee with the kind of information that its subscribers demand, while simultaneously ensuring that its press release clients are provided with an efficient and timely pipeline by which to get their information to readers all over the world. PRBuzz is able to provide this win-win service by combining their extensive knowledge of the communication process with their well-established relationship with the right people in all the major media outlets.

PRBuzz’ optimized press release service:

– Provides placement of powerful, optimized press releases in top Internet search engines, topic-specific news sites, blogs, social networks, newspaper sites, and TV and radio news sites

– Distributes press releases among a global database containing more than 243,000 media contacts and 112,000 bloggers

– Increases clients’ website traffic

– Optimizes Search Engine placement for client websites by creating valuable back links

– Maintains all press releases in an active status for a minimum of three years

– Provides clients with real-time tracking capability of all their online press releases

– Offers the capability for graphics enhancement of each press release with up to 10 client-provided photos or graphics

– Allows up to 5 regular hyperlinks or text links in each optimized press release (many press release distribution services do not allow back links)

– Does not insert other companies’ ads into clients’ press releases, as do many press release services

– Distributes press releases within two business days

– Allows up to 1,000 words in each press release to ensure that sufficient information is included

PR campaigns generated by PRBuzz for its press release clients capture the interest of readers in Sacramento and far beyond the borders of the Golden State, offering information about whimsical diversions as well as the more serious news items. News outlets such as The Bee recognizes that their readers demand timely access to all of the latest buzz, and that newswire sources such as PRBuzz offer just what their customers want.
 

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