Westminster City Council Praise Amberol Bins for Design and Price
prbuzz
Wednesday, 09 November 2011 12:10
/ PRBuzz.com / November 9, 2011 - - - Westminster City Council is situated in the heart of London and its boundary includes many well known sites of national and international interest such as Buckingham Palace and the Houses of Parliament. The borough is the hub of government and home to some of the capital's busiest commercial and shopping areas. As such, Westminster is popular with tourists and has around 1.3 million visitors each day. Measuring only 4 square miles, the council boundary includes around 121,000 households with a wide cultural, social and ethnic demographic. An estimated 89% of the population live in flats.

With so many visitors to the area, combined with the density of population, Westminster City Council faces a significant challenge in keeping its streets and parks free from litter.  The council has been using Amberol bins since 1995, which is a tribute to the quality and value for money that Amberol products offer as the council has a competitive procurement policy to ensure the best deal for residents. The Amberol products used include include their standard litter bin as well as the Westminster hooded bin and Olympic dual bin. The bins are used around the borough for the collection of general litter, and items such as cigarette butts as well as recyclable materials. All Amberol's industrial bins are made from recyclable polyethylene and have fie retardant inner liners. Their standard bins have a slam lock mechanism to prevent litter escaping and to reduce the possibility of deliberate littering.  

"We have been using Amberol products since I joined the council in 2001," comments Philip Robson, the council's Supplier Relationship Manager (Waste and Recycling). "We have been happy to use the company for such a significant period of time because their range of bins is extensive. The products we use are well designed and fully meet our needs - and the pricing is reasonable too, ensuring value for money."

Westminster, like all local authorities, has strict targets for recycling as part of their commitment to reducing the carbon footprint. The 'On the Go' recycling initiative has been implemented in Westminster as an instrumental part of the strategy to fulfil this commitment. The initiative has extended recycling beyond the home and has seen recycling bins placed in litter hotspots in public areas, with the Amberol bins playing a significant role in the success of the initiative.  

"Amberol developed a bin to support our recycling 'On the Go' initiative which enabled our visitors and residents to recycle products on the streets and in the city parks," explains Phil. The green and black bins are split into two sections: green for recyclable materials such as plastic bottles, newspapers, glass and cans, with the black section designed for items for landfill. "This has enabled us to substantially increase the amount of rubbish we were able to recycle," adds Phil. In fact, Westminster was able to recycling in the region of an impressive 2,400 tonnes in 2010 from litter recycling bins alone.

Three words that Westminster City Council use to describe Amberol's products:

Fit for purpose!

Phil is also pleased with the high level of customer service demonstrated by Amberol. "The company and their staff are always helpful and responsive to our needs," he comments. "I am happy to recommend Amberol products to other organisations. The company has served Westminster City Council well; they have high quality products that work, and at competitive prices."

Amberol is a British manufacturer of self watering planters and is well known for its range of talking litter bins.